Datacap partnered with Piper Jaffray & Co., an investment bank and research firm, to conduct a payments industry survey that consisted of responses from an amalgamation of 404 Value-Added resellers (VARs), Independent Software Vendors (ISVs) and Independent Sales Organizations (ISOs) who are all on the front line in forming today's payments landscape. Here are the results.
A good business owner is always looking at the bottom line, trying to find new ways to drive revenue and improve their margins. As such, they tend to focus directly on what makes them money - their products or services. However, few of these business owners ever consider their point of sale solution, through which all of their money flows – where consumers purchase said products or services.