ValueLink GIFTePay™ Now Available

Chalfont, PA - First Data Gift Card (ValueLink) GIFTePay has been certified and is now available for download and web/email activation. This new GIFTePay version uses the North/Cardnet platform via the DataWire IPN gateway, a standard and well supported First Data interface platform. Standard ValueLink transactions are supported, for use in the U.S. and Canada, including reload, currency conversion and CashOut transactions. Optional Datacap DialLinkÔ dial back-up is supported. In addition to new users, current GIFTePay/Concord EFSNet ValueLink users may wish to consider switching to this new GIFTePay version, which is more familiar to First Data representatives.

Gift and prepaid cards are proven to increase retailer traffic and average ticket, and make customers less price sensitive, all while providing new revenue and promotional opportunities. These programs also reduce typical ‘gift certification program’ expenses, and can even be used to improve the cost and profitability of return transactions. Strong benefits to both consumers and retailers make gift card a very desirable feature. Fast, IP-based gift card transactions enhance customer service and store operation efficiency. Having gift card transactions integrated into the store POS/ECR system provides additional retailer benefits, streamlining operations and enhancing store and cashier accountability. Dealers benefit form selling the additional gift card feature, additional revenue opportunities and improved customer retention.

Contact your Datacap representative for additional information.